The Sr. Campaign Manager, SEM is responsible for building, optimizing and creating reports for various goal-driven search engine marketing campaigns. This position completes the fulfillment and optimization process in a timely manner and plays a key role in defining and evolving the search engine marketing performance and user experience to support digital operations. Are you up for the challenge?Research, build and edit functional SEM campaigns based on stated client objectives and SEM best practices and identify and recommend strategies for individual campaigns?Define and develop SEM performance for digital operations?Use bid management tools, create campaign pricing and build custom estimates for clients?Assist teams in designing more effective campaign estimates?Be responsible for the development, fulfillment and optimization of all PPC campaigns?And so much more?If you have the preferable requirements, experience and skills listed below and want to accomplish the tasks listed above, we want you to apply today!Bachelor’s degree, preferably in Business, Marketing, or Advertising, or equivalent work experience preferredMinimum three years hands-on experience with optimizing and managing pay-per-click accounts of various spend levelsExperience working with Google Analytics and bid management toolsStrong analytical and problem solving abilitiesOutstanding verbal and written communicationAbility to manage and prioritize multiple projects and tasks simultaneouslyPrior experience with Google Tag Manager preferredProficient with Microsoft Office, specifically advanced Excel skillsAlabama Media Groupis a digitally-focused news and information company that combines quality journalism fromThe Birmingham News,The Huntsville Times,Mobile’s Press-RegisterandThe Mississippi Presswith up-to-the-minute access ofAL.com. Alabama Media Group provides innovative ways to inform, connect and empower the people of Alabama in the communities we serve.
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Alabama Media Group is a part of Advance Local, one of the largest media groups in the U.S. reaching more than 40 million consumers through its 12 local news and information websites that rank #1 among local media in their respective markets, and more than 30 newspapers. Our affiliated websites and newspapers are well known for their award-winning journalism. Advance Local is part of Advance Publications, along with Cond Nast and American City Business Journals.
Alabama Media Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, physical or mental impairment, sexual orientation or any other category protected under federal, state or local law. Auto req ID 1183BR Home Posting Site AL.com Location AMG - Birmingham Hub Job Category Sales Zip Code 35203